EMAS - European Eco-management & Audit Scheme
Client:	European Commission, DG Environment
Services/Activities:	Communication strategy
Duration of project:	2003 - 2005
Aim of the project:	EMAS (the Eco-Management and Audit Scheme) is a voluntary scheme designed for companies and other organisations that are willing to commit themselves to evaluate, manage and improve their environmental performance. The purpose of the specific "Information and Marketing" project was to provide information and practical technical help to organise and implement EMAS and to raise awareness about EMAS amongst the public.
Solutions provided by PRACSIS:	In the framework of the EMAS Information and Marketing project, PRACSIS has been carrying out the following activities: design of a common EMAS layout and identity (graphic charter, textual recommendations, development of various documents, etc.); production of the promotional EMAS folder for certified organisations; production of the EMAS marketing strategy for the Olympic Winter Games in Turin 2006; production of an EMAS marketing tool (EMAS briefcase).
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